Holiday hits different this year… but Pandora wants to make sure you hit just the right mood, with just the right music. To get festive during this new normal, Pandora is creating a digital celebration spanning on-platform listening destinations and virtual concerts to bring the joy of the season to life. Wherever you are, however you’re tuning in, and whatever your holiday spirit vibe is, you can count on Pandora to create your perfect festive soundtrack.
Pandora has enhanced two of its most popular holiday stations, Holiday Hits and Christmas Radio. Both stations now feature Modes, a popular feature that allows you to customize your station listening experience based on a musical theme. Whether you want to tune into favorites from Christmas past or present, instrumentals or ensembles, covers or duets, Pandora has a Mode for every warm holiday feel.
Christmas Radio will also have a Holiday Top Thumb Hundred Mode, highlighting the most thumbed up holiday songs of all time on Pandora, with special audio drops featuring fun facts about the list. From She & Him and Thomas Rhett, to Eartha Kitt and Nat King Cole, Michael Buble, and of course, Mariah Carey, you can see where your favorite artist ranks.
Pandora has also entered into an agreement with Lifetime Movie Club to bring the holiday feels home with anexclusive playlist hosted by Kelly Rowland, and anextended 3-month free trial of Lifetime Movie Club for commercial-free holiday movies.
Stay tuned in the coming weeks, as Pandora announces exclusive holiday-themed virtual concert celebrations on the Pandora LIVE stage with some of the biggest names in music. All of the holiday feels with your favorite artists, right from the comfort of your couch. Or futon. Or bean bag. Or wherever your cozy spot is.