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Pandora’s Artist Marketing Platform Launches Free Online Series to Help Creators Connect w/Fans



Pandora’s Artist Marketing Platform (AMP) allows creators to promote their music to more Pandora listeners and engage with fans more deeply through a free suite of powerful self-serve artist marketing tools. And this week we’re introducing “Pandora for Creators” – a free, live online series where artists can learn how to get the most out of AMP tools and reach even more Pandora listeners.

With the current climate driving unprecedented challenges for touring and live performances, artists can keep connecting directly with their fans and building new audiences without ever leaving home thanks to unique AMP marketing tools like:

  • Artist Audio Messages – Personal, conversational soundbites that artists can record on Pandora to make their fans feel like they’re speaking to them one-on-one.
  • Featured Tracks – A free promotional boost where Pandora introduces an artist’s track to new listeners on more stations than it would typically reach, increasing the number of spins.
  • Pandora Stories – A unique tool that lets artists combine the storytelling possibilities of podcasts with the emotional power of music playlists.
  • Audience Map – A heat map that shows artists where their music is connecting with the most Pandora listeners geographically.

With AMP, artists have access to deep, actionable data insights about who is listening to their music, how they’re listening, and which content resonates with them most.

And now, artists of all kinds can learn the best ways to use AMP tools to their advantage with our new free Pandora for Creators online seminar series, which kicks off this Wednesday, May 6th, at 11am PST/2pm EST. See below for details and registration links.

With Pandora for Creators, members of our Creator Services team will give live online demonstrations of AMP tools, share tips and tricks to use them most effectively, and answer questions directly.

Pandora for Creators is divided into two types of sessions, which will repeat monthly on alternate Wednesdays beginning this Wednesday, May 6th.

Wednesday, May 6:
11:00am PST/2:00pm EST
Pandora for Creators: An Introduction to AMP

Geared toward new AMP users (or lapsed users who need a refresher) with a complete demonstration and walkthrough of all AMP tools highlighting unique applications that are even more relevant during these times, and an extensive Q&A session with Pandora’s Creator Services team. There will also be an optional, extended, free-form discussion following the session where creators can ask any questions about AMP, Pandora, marketing and technology insights, or anything at all.

Wednesday, May 13:
11:00am PST/2:00pm EST
Pandora for Creators: Office Hours

A monthly hour-long webinar designed for active AMP users on Pandora who have specific questions or issues in using the platform or its tools. This is a chance to speak 1:1 to members of Pandora’s Creator Services team to help with general questions, technical issues, creative ideas, best practices, or whatever is on their mind.

Existing AMP users will receive updates about ongoing Pandora for Creators sessions via their user accounts.

New users can sign up for AMP here.

Or follow AMP on Twitter at