Creators Blog

The AMP team signing off from 2025 Folk Alliance International conference in Montreal, Canada.

Like many of you who attended South by Southwest, our team is still recovering from this year’s awesomeness – an entire week of live music, engaging panels, Texas BBQ, drink tickets, delicious Mexican food, and getting to meet some amazing people. We’d like to send a huge thanks to all artists, managers, labels, and friends who stopped by the Pandora AMP booth in the SXSW green room. In addition to signing folks up for AMP, we were also gifting our latest batch of AMPLI-FIRE hot sauce!

As most music nerds know (current company included!), it’s difficult to decide what show to see when there are more than a couple to choose from, so if you find yourself at South by Southwest this year, and are faced with literally HUNDREDS of choices each night, we figured it might help to have a little context – and perhaps a bit of guidance.