We’re very excited to announce the release of curator profiles! All types of curators on Pandora, including Labels, DJs, songwriters, journalists, writers, actors, chefs, influencers and more, now have a listener-facing profile where they can showcase the playlists, stations, and Stories they’ve made using Pandora AMP’s free curation tools. Programs on Pandora:   Ben Fong-Torres (journalist / author) - Stories with Ben Fong-Torres Shelly Peiken (songwriter / musician) - The Songs Of Shelly Peiken Third Man Records (record label) - The Stories Behind Southeast Of Saturn Sameer Gadhia (musician / podcaster) - Point Of Origin Ina Garten - The Barefoot Contessa (chef / television personality) - Road Trip Chrissy Metz (actress) - Feel Good Playlist   Why Curation Matters As content creation and catalog volume have exploded over the last several years, the art of curation has proven to be more important than ever. As listeners often struggle with the barrage of content out there, more people are turning to the curators they trust for specialized listening experiences and uniquely curated programming. With curator profiles on Pandora, it is now easier than ever for fans to discover and engage with the curated programs they love.   “Approximately 50,000 songs get uploaded a day and the average music listener doesn’t have to go through it all to find good music. That’s where curators come in. Using our expertise and passion for music we go through all of the tracks and pick out the best ones for different listening experiences.” - Josh “J1” Raiford, Vice President of Sirius XM/Pandora Programming     Since Pandora Stories was launched in 2019, curators have been using the Pandora AMP toolset to create unique programs, sharing the stories behind some of their favorite music. Artists, labels, podcasters, songwriters, producers, DJs, authors, influencers and anyone who counts music as part of their creative process, have been making programs in their own unique voices to celebrate the music in their lives, whether they create music or are avid listeners. “Pandora is proud to continue to wave the flag for human curation. Remember passing that mix cd of your favorite songs to your friends? Well, it still happens in AMP where we lovingly seek out the best new music and amplify it across our platform for our listeners to get turned on to something new. We know there are a ton of offerings out there, but rest assured we’re hand selecting the best new music so it doesn’t get lost in all the digital distraction.” - Chris Patyk, Assoc. Director Music Programming, Rock   Discovering Curators on Pandora Curators now have a home for all of their content on Pandora and can use their curator profile to help grow their audience. The new curator profiles showcase dedicated sections for both stations and playlists, as well as displaying curator images and bios. Pandora listeners can easily discover more programs by their favorite curators and keep up with the new programs they are creating. For listeners using the Pandora mobile app, you can go to a curator’s profile from a program they’ve created by scrolling to the bottom and tapping on the “More by curator” option which will bring you to the curator’s profile. For listeners on the web platform, select a program and click the “by curator” link under the program title to view all of that curator’s programs.   Become a Curator on Pandora Verified curators already creating programs in Pandora AMP are now able to go to their Profile tab after signing in to upload a curator photo, submit a custom bio, and share their curator profile link with their fans. If you’re interested in becoming a curator and creating your own programs on Pandora, you can sign up for it here. All artists who have claimed their profiles on Pandora AMP, will automatically have the Programs option available to them. If you’re an artist new to AMP, you can get started by claiming your artist profile here. So far, curators of all kinds have created thousands of incredible programs on Pandora, offering a wide array of original and exclusive listening experiences. We encourage you to check some of them out, and then make your own! Welcome to the Pandora curator community! Thanks, – The Creator Team SiriusXM Pandora ... View more

Happy 4th of July!   Hope everyone is having a great summer and staying cool!   We invite you to joint our upcoming Pandora For Creators: An Introduction to AMP Webinar on Wednesday, 07/05/23 at 11:00 AM Pacific.   This webinar is geared toward new AMP users (or lapsed users who need a refresher) and includes a complete demonstration and walkthrough of all the various AMP tools, as well as an extensive Q&A session. On top of that, we’ll be offering an optional, extended, free-form discussion after the webinar, where members of our Creator team will be on hand to answer even more of your questions, AMP and otherwise.   You can register for the webinar here.   The webinars are a great way to connect with the Creator team at Pandora and to learn all about AMP, or to just fill in any gaps in your AMP knowledge. And if you’re new to AMP, you’ll be able to use everything you learn right away.   Thanks as always for being a part of our AMP community. Hoping to see a bunch of you at the Pandora For Creators: An Introduction to AMP Webinar on Wednesday, 07/05/23 at 11:00 AM Pacific.   Cheers, Andee & the Creator Team Pandora SXM ... View more

Ever since Pandora Stories launched in 2019, select verified artists like John Mayer, Maren Morris, Chris Isaak, and Lance Allen, as well as verified labels like Smithsonian Folkways, Sub Pop, Yep Roc and Hollywood Records, have all been using AMP’s Pandora Stories, to craft hosted playlists and mixtapes on Pandora.                                                                                                                                                                                                                                                                                                                                                                Pandora Stories have quickly become one of the most popular tools in our AMP creator toolset. Whether promoting a new release or guiding fans through your catalog, Pandora Stories are a unique and highly personal way to engage with listeners and personalize your music by sharing anecdotes about your music and telling those stories in your own voice.  Today, we’re opening up these powerful curation tools so that all verified artist profiles in AMP will have access to Pandora Stories and the ability to curate playlists and mixtapes, with the option of adding a voice component to both listener formats – giving more meaning, heart, and insight into your fans' favorite music. Whether you choose to make a playlist (a sequenced mix) or a mixtape (a shuffled, radio-like lean-back experience), both allow you to craft unique programs to share with your fans. What was it like recording your most recent record? What artists have influenced your sound the most? Who are some of your current favorite artists? In addition to your own music, Pandora Stories gives you access to all of the music on Pandora, and allows you the creativity and freedom to build and share whatever kind of program you can dream up. In addition to having the Programs tab available in every artist’s AMP profile, which is where Pandora Stories are created, these programs will also be visible to listeners in a new dedicated section of each artist’s page on Pandora:   Within AMP, artists will be able to view in-depth performance metrics (top-level and track-level) for each and every program they create. “We use Pandora Stories for our artists who want to give fans a deeper look into their work and build up that personal connection. Whether it's a specially curated playlist for current favorites or a track-by-track commentary on their latest release, we love that we can give artists the freedom to elaborate on their art however they please and speak directly to their fanbase.” - Diana Buchert, Nettwerk Music Group Since the launch of Pandora Stories, artists and labels have created tens of thousands of programs, resulting in nearly TWO BILLION spins! Check out some of our favorite Pandora Stories of the past below: The World Is In Your Way: The Story Of CAVE IN BUN E CARLOS On Jimi Hendrix Third Man Records: Ben Blackwell and Jim Fishel on Ann Arbor Blues Festival 1969 Halloween with ALICE COOPER MAREN MORRIS on her new album GIRL KENNY LOGGINS: Behind the Hits Visit AMP today to create your own Pandora Stories for your listeners to enjoy. We’re excited to see what you’ll come up with! Thank you so much for being a part of our Pandora AMP community.  ... View more