Tidal is now offering MQA - that's actually above "redbook" CD audio quality 16 bit 44khz I can't speak to "consumer at large" but I definitely would consider paying a premium for quality audio streaming. maybe "build it and they will come"? Suggestion to offer it, promote it... educate consumers on why it makes a difference and what kinds of playback hardware is required to enjoy a much more rewarding audio experience. There was a time when consumers would spend thousands of dollars on stereo equipment - often lots of dicretionary income they could barely afford just to enjoy high quality audio (I'm one of them - dating myself) ... View more