Hey @NADRIP – These are some really great questions 😀
You definitely nailed it with the difference between Featured Track and Promote Single. As soon as a track is Featured, it kicks off a period of accelerated testing and evaluation during which your track will receive a boost in spins across numerous stations where it is a good musical fit. Promote Single combines the Featured Track campaign with an Artist Audio Message that allows you to call attention to the song that is either about to play or had just finished. Since many Pandora listeners are leaning back and enjoying their music, it can be helpful to let them know this is a new release and ask for a thumb to help it continue to reach new audiences.
We encourage AMP users to experiment with both tools to see what works best for them since AMP campaigns can differ from artist to artist and song to song.
At this time, AMP users are only allowed 6 Featured Tracks per calendar year and you cannot have any simultaneous Featured Track campaigns. Also, songs can only be featured once. Since Promote Single campaigns utilize Featured Tracks, you are still bound to that limit of 6 per year.
I understand your concerns. We typically suggest waiting a few weeks after your releases go live to give it some time to play on it’s own and find it’s way to other station. During this time, we highly recommend sharing your artist station with your fans and encouraging them to give feedback to your song when it plays on radio. While that is our suggestion, we always encourage AMP users to experiment with their own marketing approaches. It is not a one-size-fits-all kind of situation!
When you do start a Featured Track campaign, please know that it can take some time for it to ramp up. We know it’s tough, but we ask for your patience!
As for your potential Artist Audio Message, we kindly ask that the artist introduces themselves at the beginning of the message, does not include any kind of embedded music and mentions Pandora at some point. Unless Satan is the artist on the track, you will get your AAM rejected so in this instance “begone demon” hahaha.
I hope this helps! Best of luck with your future AMP campaigns!
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