I am a Pandora app user, and have moderately conservative music preferences. Unfortunately the Pandora ads have gotten more and more frequent and explicit, even on kid's stations! It's gotten so bad that I have to dive for the mute button, but a birth control ad starts off so explicitly that I can't mute fast enough. These ads are not correlated with my search history or habits. I absolutely will not pay for an upgraded Pandora service just to get bare minimum, clean listening. Please institute an ad-rating system ASAP. This would save the advertiser money, narrow their target audience, and retain Pandora listeners. The thumbs up and down work for songs, why not for ads too? Listeners would happily use reasons such as "Too repetitive" and "Inappropriate content". Helpful replies requested.
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