Following the rollout of Fan Campaigns, we are excited to launch Campaign Recommendations for Pandora AMP users. This new feature delivers personalized marketing and promotion strategies tailored directly to your artist profile and audience metrics. Instead of guessing which promo tools to use, you will now see targeted recommendations designed to maximize your reach, spins, and listener engagement on Pandora.
If you have a track gaining traction and driving listener engagement, you will now see actionable recommendations to amplify its momentum and maximize its reach. Using a scrollable carousel view, you can easily browse tailored strategies for specific songs, upcoming tour dates, artist programs, and more.
As part of this update, you will also see personalized recommendations in the Catalog section as well. If there is a track that would make a great candidate for a campaign, you will now see a “Promote” badge next to the track. In addition, there is a “Recommend for Promotion” filter to make it easy to find all of your recommendations right in the Catalog section.
If you have a track that has reached a milestone, such as the Millions Streams Club, you’ll see a badge next to the track. Clicking the Milestones badge will give you three custom downloadable assets in different formats, perfect for sharing with your fans.
We hope that Campaign Recommendations help take away some of the guesswork and give you useful strategies for reaching more listeners. Log in to AMP today to check out your personalized Campaign Recommendations!