Inspired by the Human Genome Project of the 1990s and early 2000s, the Music Genome Project (MGP) was conceived by Pandora founder Tim Westergren to catalog the fundamental characteristics of the vast body of recorded music. The goal of this ambitious project was to allow music lovers to discover music based on inherent musical qualities, rather than sales data or industry-backed marketing. The Music Genome Project provides a detailed analysis of millions of songs, describing features of harmony, rhythm, melody, vocals, instrumentation, lyrics, and more. This data powers our best-in-class recommendation algorithms. Thanks to the rigorous and detailed music analysis of the Music Genome Project, none of our competitors can come close to the depth of our content understanding.
Two years ago, Pandora set out to create the ultimate destination for Latin music featuring the most exciting and impactful contemporary artists breaking through genre barriers. Fast-forward to present day, and El Pulso is now the biggest Latin editorial station on our platform, and continues to highlight the hottest music in the genre with fresh sounds from coast to coast.
And if I’m being honest, I don’t feel like celebrating much these days. 2020 has been one heartbreak after another. First, we lost NBA legend, Kobe Bryant. Then the Coronavirus came hitting the Black Community the hardest. Then Ahmaud Arbery was killed for running. Then Breonna Taylor was killed while being in her own home. Then Christian Cooper was threatened for asking a woman to follow the rules. Then George Floyd was killed for being Black. I am exhausted.