Pandora seriously needs to do a better job at marketing. Anyone not in their 40s-30s has no clue it exists or what the platform can do. I wear a Pandora hat sometimes I got at event and had to explain to a cashier what it was and they said, "Oh, so like Spotify?" And I said, "Yes. Except it's not annoying as Spotify and doesn't jam a bunch of Concerts and half-assed playslists at you endlessly. You just get to your music quick and move right on. Or you can trust it go pull some good picks for you." They actually seemed interested and said, "Oh, wow. I gotta try it then. Spotify is OK I guess, there's nothing really else out there besides Tidal, but their library is small and costs more." I think Pandora could serve itself well to get back into the ad space and offer themselves as the better option when it comes to UI, the Genone (probably just call it AI at this point for relevance), and just a better experience.
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