I'm playing an album. A number of sings in Pandora decides it's time I listen to an add, revenue, don't you know. Instead of playing an add it make a prepare to be annoyed bleep sound, then plays any random song. Now that doesn't produce revenue. I have to focus my attention, find the album, remember where I was, choose the song, and then, after all that, it will allow me the add and continued listening. Add produce revenue. Just play the add and don't annoy me e with a wild goose chance.
Moderator Edit: Changing title for clarity
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