Why does the price keep going up, but no improvments are made? I remember a few years ago, I felt comfortable paying 8 or 9 dollars for pandora premium. The prices has raised to 10.99 before tax, without any sort of improvements that I can see. To me, that's a scam. After not searching for very long, I've found SoundClouds subscription is 6 dollars, cheaper than pandora has ever been. It also has so many more songs (underground songs that pandora can't get licensing to). It's not as pretty as pandora, but for half the price for literally more songs than pandora could ever get.. I'd say it's worth it. Usually I'm not cheap when it comes to important things like music, but without them explaining why the price is continuing to rise, WITH NO IMPROVEMENTS, it's a scam.  ... View more