I’ve been a loyal Pandora user for over 15 years, but I’m writing to let you know that I’m canceling my subscription due to repeated, deeply offensive ad targeting on your platform.   I am a U.S. citizen and native English speaker. I enjoy reggaetón and Spanish-language music—that’s it. Despite that, I’ve recently been subjected to an overwhelming number of Department of Homeland Security (DHS) ads implying that I am an undocumented immigrant and instructing me to “go home.” These ads now appear in nearly every other ad slot I hear on your platform.   This is not a random glitch. It is the result of ad targeting that equates music preference with immigration status. Your platform appears to be allowing (or enabling) ads that racially and culturally profile users based on the language of the music they enjoy. That is not just lazy—it is discriminatory.   This kind of content makes your platform feel hostile to anyone who engages with Spanish-language culture, and it sends a chilling message to Latinx communities and anyone who shares their tastes. Whether this targeting is directly chosen by DHS or is a byproduct of your algorithms, the effect is the same: alienating and mischaracterizing your own customers.   After more than a decade with Pandora, I’m choosing to walk away because I will not support a platform that amplifies this kind of profiling. I hope you take this feedback seriously and reconsider the ad policies and targeting systems that allowed this to happen.   Sincerely, Rachel ... View more