Featured Tracks Campaign no longer drives featured spins.

[kendomixes]

I've featured a dozen or so tracks in my time being a Pandora creator. Historically, Featured campaigns worked really well, showing a good number of featured spins in addition to the organic spins. The last two tracks I've featured, generated ZERO featured spins (the second campaign is still running so we'll see but none so far). I asked support and never got an clear explanation. Has anyone else noticed Featured Campaigns no longer providing any benefit? Anyone know why this might be the case (and what's the point offering a feature campaign if it doesn't add value)?

Thanks in advance,

Scott

[muz4now]

Scott,

I see the same thing in my AMP. My current feature shows no spins and only a tiny bump in plays.

It's not easy to tell for sure, but the previous featured track also looks like it got only one spin and a few extra plays.

Pretty disappointing since these used to produce a lot more (dozens or hundreds of spins plus a big bump in plays).

Stan

[ChrisPandora · Accepted solution]

Hey @kendomixes - Sorry to hear that your Featured Track did not perform as expected. With any new track that goes live on Pandora, it can help to wait a few weeks after it begins spinning before featuring it. This way, the track will have a chance to generate listener feedback and find the stations it will be best received on.

It’s worth encouraging your listeners to stream the content you’re looking to feature on Pandora, as well as encourage them to Thumb Up those songs when they hear them on radio.

Thumb feedback is incredibly important for Pandora to learn more about how to spin your music on Pandora radio stations.

Featured tracks have the most impact when anchored around another event in your overall marketing campaign -- for example, featuring a new single or featuring a track for which you've just released a music video. Using an Artist Audio Message alongside a Featured Track increases fan engagement and enhances the effects of the Featured Track even more.

You can also feature a track around marketable events throughout your album cycle, such as a tour kickoff or a notable placement in a film, show, or commercial. Note that you can only feature tracks that were added to Pandora within the last 365 days.

For more information about the AMP tools you have available to promote your content on Pandora, please check out the AMP Playbook here.

Best of luck on your next campaign ✌️