I have been listening to the same station for years and noticed in the last few months that ads are 30% louder than the music now. I just mute them every time they come on now. I understand the need for the ads and don't mind them, but making them ultra-loud doesn't make me want to buy that product. In fact, it's opposite, to the point where I don't listen to them at all. I think you should be fair and pass this feedback to your advertisers and see what they think about this. It's not helpful to the listening experience or as a marketing tool.
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