As you may be aware, Pandora is currently celebrating its 20th birthday! Before Pandora’s historic launch as the one of the first personalized online radio platforms, we were a company called Savage Beast. And Savage Beast’s big idea was something called The Music Genome Project.
The Music Genome Project has been extensively covered here and elsewhere, but, in a nutshell, Savage Beast’s founder, Tim Westergren had the idea that if you analyzed music on a song-by-song basis, that information could be used to create playlists that would help listeners discover new music they loved.
The Music Genome Project worked, and here we are twenty years later, one fifth of the way to building the hundred-year company that Westergren envisioned.
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