Here at Pandora, we have recently completely redesigned the way we analyze music for the Music Genome Project, with a new system we call MGP2. We’ve developed a collection of new taxonomies that we use to describe songs, and a new, text-based tagging system that allows us to annotate music much more accurately and completely. This new way of annotating has improved all of our downstream systems and led to important improvements in the data science, machine learning, and content understanding that make our recommendation systems the best in the world.
Inspired by the Human Genome Project of the 1990s and early 2000s, the Music Genome Project (MGP) was conceived by Pandora founder Tim Westergren to catalog the fundamental characteristics of the vast body of recorded music. The goal of this ambitious project was to allow music lovers to discover music based on inherent musical qualities, rather than sales data or industry-backed marketing. The Music Genome Project provides a detailed analysis of millions of songs, describing features of harmony, rhythm, melody, vocals, instrumentation, lyrics, and more. This data powers our best-in-class recommendation algorithms. Thanks to the rigorous and detailed music analysis of the Music Genome Project, none of our competitors can come close to the depth of our content understanding.
As part of our effort to keep the T-Mobile Top Tracks station list fresh with the most relevant content for our T-Mobile audience, we’re excited to announce the addition of ‘Caliente’, a special Top Tracks station where you can access an up to date mix of today’s Salsa, Reggaeton and more.
Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on Pandora, reach new audiences, and grow their fan base.
With this week’s update to the Pandora app for iOS and iPadOS, users can now make enjoying their favorite music and podcasts on their device even easier with Pandora’s new home screen widget for iPhone and iPad.