Community Blog - Page 9

Pandora’s Artist Marketing Platform (AMP) pioneered self-serve artist marketing for the streaming era, giving creators a unique view into the ways that listeners were discovering and engaging with their music on Pandora. Since then, AMP has continued to offer creators a growing (and free) suite of easy-to-use online marketing tools that helps artists increase their spins on Pandora, reach new audiences, and grow their fan base.

With this week’s update to the Pandora app for iOS and iPadOS, users can now make enjoying their favorite music and podcasts on their device even easier with Pandora’s new home screen widget for iPhone and iPad.

Today we’re introducing Artist Takeovers, a brand new way to connect with your favorite artists. These new hosted listening Modes will live on top stations and feature the biggest names in music across Pandora’s most popular genres. Artist Takeovers will feature music handpicked by the artist including a mix of their own songs and personal favorites from other artists, with special audio commentary describing their selections and what they mean to them.

We launched Thumbprint Radio 5 years ago as a new kind of hyper-personalized music station for Pandora users, one that’s based off the songs that each listener has thumbed-up to let us know which ones they love the most.

Pandora head of hip hop Josh “J1” Raiford shared some of his predictions for hip hop in 2021 across live shows, streaming and politics.