Holiday hits different this year… but Pandora wants to make sure you hit just the right mood, with just the right music. To get festive during this new normal, Pandora is creating a digital celebration spanning on-platform listening destinations and virtual concerts to bring the joy of the season to life. Wherever you are, however you’re tuning in, and whatever your holiday spirit vibe is, you can count on Pandora to create your perfect festive soundtrack.
I can always count on music to give me shelter when the world gets tumultuous. Some might describe 2020 as The Official Year of Turmoil, but I’d guess that most Black people view it differently — a year of shock and surprise, to be sure, but also one filled with headlines and breaking news alerts we know all too well.
Digital audio is having a moment, and streaming leader Pandora is one of the biggest beneficiaries. Thanks in part to advancements in technology and accessibility, more Americans are using streaming audio than ever. They're attracted to the convenience and personalization, and, as a result, streaming providers are poised to grab larger shares of total audio usage and ad dollars.
When we first launched Pandora Stories, we knew that we’d created a truly unique new kind of audio entertainment. After all, Pandora Stories combine the storytelling possibilities of podcasts with the emotional power of music playlists like nothing before.