Pandora recently launched El Detour in celebration of Latinx Heritage Month, a new station that highlights the genre-pushing Latin American artists who are redefining Latin music today.
And now, Spanish-speaking users who enjoy Pandora on Google Home and Nest devices can experience the new station (or any of their favorite Pandora music) as easily as saying “Hey Google, toca El Detour en Pandora” with new Pandora Spanish language support for users of Google Assistant-enabled smart device in the U.S.
And it’s just as easy for Alexa users in the U.S., who can now listen to great Pandora music like Latin hits station El Pulso by simply saying “Alexa, toca El Pulso en Pandora” or any number of other voice commands with Spanish language support on Amazon’s Echo smart speakers, and many other smart devices with Alexa built in.
Here’s how to enable Spanish language support for Pandora on Google Home and Nest and Alexa devices:
Via the Google Home mobile app:
Tap Account icon on the bottom right of the screen
Under “Google Assistant,” tap “More settings”
Tap “Assistant” > “Languages” > “Add a language”
Scroll down the list and select “Español (Estados Unidos)”
Via the Alexa mobile app:
Tap “Devices” on the bottom right of your screen
Tap “Echo & Alexa”
Select your Alexa device
Tap “Language” and select “Español (Estados Unidos)”
We’re always looking for new ways to give Pandora users the best and most effortless listening experience imaginable whenever and wherever they choose . Now, with Spanish language support for Pandora on leading voice platforms like Google Assistant and Amazon’s Alexa, we’re excited to provide an even more personalized experience for millions of users.
For more information on how to link Pandora or enable Spanish language support on Google Home and Nest devices go here . For Alexa-enabled devices go here.
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Oakland, CA native Sway Calloway returns to his roots on October 18 for the first ever 'Sway Fest 2019,' which will bring together celebrities, local leaders and special guests in a celebration of hip-hop, community and culture, to be broadcast on SiriusXM. The four-hour special will air live from the streets of Oakland, outside Pandora headquarters, beginning at 9am PT on SiriusXM's Sway in the Morning on Eminem's Shade 45 (ch. 45).
Calloway's celebrity friends, performers, local activists and community leaders will gather on Franklin Street between 21st and 22nd streets from 9am PT to 1pm PT in Oakland for performances and conversations on music, arts and the Oakland community. This Sway-hosted block party is also a way for our Oakland-based SiriusXM and Pandora employees to celebrate the combining of SiriusXM and Pandora.
In advance of 'Sway Fest 2019,' Sway will unveil his own Pandora Story, offering his commentary to a playlist of tracks that shaped him while growing up in Oakland and beyond. While SiriusXM subscribers can tune in live the day of the event, local residents are encouraged to attend this free event to hear live music, meet community and business leaders as they weigh in on important community issues, and celebrate music and culture.
"Sway Fest 2019' is a celebration of an amazing community of people that make up the Bay Area," said Calloway. "I'm looking forward to returning to my hometown and shedding a light on the diversity, culture, uniqueness and magic that makes Oakland an amazing place."
"Sway Calloway has been an integral part of the rise of SiriusXM over the years," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "We want to celebrate Sway's national accomplishments in Oakland, a place he has so much passion for, and which also serves as the home base of Pandora, which is now fully integrated with SiriusXM."
Calloway has been a part of the SiriusXM family since 2011 as the host of Eminem's Shade 45 channel's daily morning show, Sway in the Morning from 8am to 12pm ET and has recently added additional duties with Pandora as the voice on selected channels and podcasts.
Calloway also hand-picked local organizations to shine a spotlight on during Sway Fest 2019: Kongo SQ West Kinship Society and the Choose College Educational Foundation. Each organization will be represented on-site to spread awareness and educate attendees on their cause.
Kongo SQ West Kinship Society provides distinct services of impact in campaign relief advancement and social entrepreneurship. Serving primarily the Bay Area, California with extensions to New Orleans, the Caribbean, and the Congo, the organization harvests the natural resources of its communities through strategic partnerships. As a respected cultural arts leader, Kongo SQ West remains dedicated to establishing a legacy of well-being and nourishment of communal artists of shared kinship works.
The Choose College Educational Foundation works to foster a vibrant, college-going culture among underserved communities with youth programming, grassroots outreach efforts and a robust commitment to connecting families with college resources and information. Learn more about these organizations below.
SiriusXM and Pandora listeners will have the opportunity to enter for the chance to win a trip for two to Oakland, CA, including airfare, hotel stay, and a pair of tickets to SiriusXM and Pandora Present Sway Fest. See Official Rules for complete details at siriusxm.com/SwayFest. For more information on 'Sway Fest 2019' visit SiriusXM.com.
'Sway Fest 2019' marks a meaningful homecoming for Calloway as it serves as an opportunity for him to give back to his beloved community by bringing awareness to causes, culture and music that have helped to shape him personally and professionally. Calloway began to hone his craft as an emcee and radio personality with his partner, King Tech, at KMEL-FM with their show, The World Famous Wake Up, that provided a platform for a host of hip-hop artists from all over the country, including, Tupac, the Hieroglyphics, Biggie Smalls, E40 and Eminem to name a few. The duo continued to make history by producing albums distributed through Interscope Records entitled This or That, which featured artists such as Eminem, KRS-One, TecN9NE and RZA from Wu-Tang Clan. Calloway also gained global fame as an integral member of MTV News, covering politics and music. He remains a key correspondent and has been a part of initiatives, interviewing various political leaders that include President Barack Obama, President Bill Clinton, former Secretary of State Hilary Clinton, Senator John McCain and Mitt Romney. His music endeavors at MTV included TRL's All Eyes series, which featured top artists like Kanye West and 50 Cent, MTV News Now's Jay-Z vs. Nas: Beats, Battles & Beef, MTV News Presents: After the Storm, RapFix Live, and The Hottest MC's List. He is also a part of the network's annual live events: MTV Video Music Awards, MTV European Awards and their Grammy pre-show. He currently serves as an Executive Producer and Host of TRL-AM. Calloway continues to participate in various panels and discussions, hosting and moderating on important issues like hate crimes, racism and education, and plays a major role with Viacom's Get Schooled program, which reaches students across the country to encourage them to graduate. He is also the Chief Navigator for his site, SwaysUniverse.com which features celebrity interviews, music, entertainment and health news.
PRNewswire. (2019, October 04). SiriusXM and Pandora to Launch Inaugural 'Sway Fest 2019' on October 18 . Retrieved from https://www.prnewswire.com/news-releases/siriusxm-and-pandora-to-launch-inaugural-sway-fest-2019-on-october-18-300931265.html
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As Pandora’s Head of Latin Music Marcos Juárez is responsible for curating Latin Music content for all Latin music genres. In his essay, Marcos talks about the impact of Latin music in pop culture and it’s influence on mainstream. Read what he has to say below...
Pandora Latin Takes the Road Less Traveled
In 2019, the reach of Latin music seems to know no limits. From high-profile collaborations with general market artists, to headlining festivals and huge endorsement deals, our culture has become increasingly integrated with global popular culture. For Latinos the world over, this can be seen as a moment of empowerment and a validation of the common roots and shared history that make up our diverse and rich pan-Latin identity. Without a doubt, all the recent exposure has been truly extraordinary. And while the exposure may be new, the culture is the same. We’ve always influenced the mainstream; the difference is that now we’re getting credit for it. In the past, our culture had to pass through various filters before reaching mass markets. Now, instead of our sounds being appropriated and approximated, visibility is being given to (and taken by) the authentic creators and owners of the music. But make no mistake – Latin music was already huge before the global spotlight, sustained and nurtured for decades by generations of adoring fans across the Americas and beyond.
Marcos is Pandora's Head of Latin Music
The beauty of the current phenomenon is that the world now has an opportunity to experience what we’ve always known. Obviously, there is a lot to celebrate here. But as we continue to break down barriers, one can’t help but ask the question: now what? As Latin music continues to explode, it will be important to not get blinded by the light. What is new and invigorating can become over-exposed and predictable. This is the nature of pop culture and we see it repeated as trends come and go. Certain questions will continue to persist. Within the mainstream of Latin music, is there only space for 10 artists to be exposed during any given period? Does everyone have to look and sound virtually the same? This is not a knock on pop culture, nor a critique of celebrity. The reality is that the mainstream affords us a very small window to be uniquely ourselves. Within the fervor of global success, we can’t forget the fundamental importance of nurturing local music scenes.
Marcos opens up about Latin Music's dominance in pop culture
The artist is a reflection of their environment, and by extension, their audience. This relationship will continue to be the root of innovation. Every genre begins as a marginalized expression of identity, embraced by those who can relate and those who are misunderstood by the masses. To that end, Pandora offers El Detour.
El Detour is a deviation from the mainstream. It is a listening experience rooted in the innovative and the new. We are seeking to highlight the artists who defy genre and can’t be neatly fit into a box. Included are Latinx artists who have made huge names for themselves by being independent, like Kali Uchis and Cuco, as well as artists who are generating a ton of buzz with audiences from coast to coast, like The Marías and Helado Negro. These are the artists and sounds that are pushing the music forward and challenging the status quo. We invite you to take a listen. The future looks bright.
Lee, T. (2019, September 27). Pandora's Head of Latin Music Marcos Juárez Talks the Genre's Pop Culture Takeover. Retrieved from https://us.hola.com/celebrities/2019092728549/hispanic-heritage-month-pandora-marcos-juarez-personal-essay/
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Users who have updated to Apple’s recently-released iOS 13 operating system can now see their Pandora app in a whole new light with the new Dark Mode feature for iPhone and iPad, and seamlessly enjoy their favorite music and podcasts on Pandora using Siri voice commands thanks to SiriKit for Audio support.
With its new Dark Mode feature, Apple has given iOS a beautiful new dark color scheme that’s perfect for low-light environments, is easier on your eyes, and won’t disturb people around you.
The new feature lets users choose to show Pandora in a light or dark style by selecting Dark Mode in your iPhone device settings. The Pandora app will automatically reflect your choice, blending seamlessly with your overall iOS style preference.
Switch to Dark Mode to lower the brightness of Pandora’s interface so you can focus on your music instead of your screen, or keep it in the classic lighter style: the choice is yours.
Also new with iOS 13: it’s never been simpler to listen to your favorite music and podcasts on Pandora with Siri thanks to seamless new SiriKit for Audio support.
You can just say, “Hey Siri, play Lizzo on Pandora” or “Hey Siri, play the latest episode of This American Life on Pandora,” and she’ll take it from there. That’s it! There’s no setup needed.
Whether you’re on your iPhone, iPad, or CarPlay, using Siri to enjoy your favorite Pandora music and podcasts on your favorite Apple products has never been easier or more powerful.
For more information about using Siri with Pandora, check here.
Apple users can upgrade to iOS 13 and then download the latest Pandora app for iOS here to start using these great new features today!
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Happy International Podcast Day! 🎧 🎉
To celebrate International Podcast Day we've put together a list of some of Pandora's top podcasts! Feel free to comment with any podcasts that you enjoy that didn't make our list.
Lore - Lore is a bi-weekly podcast (as well as a TV show and book series) about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction.
This American Life - This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations.
Timesuck - Each week, Dan Cummins takes fascinating listener suggested topics and enthusiastically dives into time sucks about everything from Charles Manson to the Lizard Illuminati, absurdly and sarcastically sharing the best of what he uncovers with you. Time to get curious! Time for Timesuck.
Straight from the Hart with Kevin Hart - Comedian, actor and mogul Kevin Hart’s weekly show with the Plastic Cup Boys where they come together to talk life, comedy and other topics.
The Way I Heard It - All good stories have a twist, and all great storytellers are just a little twisted. Join me for a different take on the people and events that you thought you knew, from pop-culture to politics, Hollywood to history... The Way I Heard It is a series of short mysteries for the curious mind with a short attention span.
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‘Herstory In The Making’ is Young M.A's raw, deeply-personal new album. The Brooklyn rapper, who blew up with 2016’s “OOOUUU," stays grounded on tracks like “No Love” and “PettyWap 2.” Listen now:
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The Indie 500 counts down the top indie songs of all time according to millions of Pandora thumbs and Sirius XMU airplay. Here, you’ll find ubiquitous favorites like the Pixies’ “Where Is My Mind” as well as modern staples like Courtney Barnett’s “Nobody Really Cares If You Don’t Go to the Party.”
You’ll also hear never-before-told stories about the writing of the tracks, from the song that Baio unknowingly recorded on Adele’s guitar to how the ceiling fan in James Murphy’s bathroom inspired LCD Soundsystem’s “Oh Baby.”
Whether you’re a casual listener or an indie savant, this list is bound to satisfy all your alternative needs. In this version, there’s no winner but you.
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Celebrate the sounds of the 2019 Emmy Award nominees with themes songs from 'Game of Thrones' and Showtime's 'Escape From Dannemora.' Turn up standout tracks like Charles Bradley's "Change For the World," featured in the opening credits of 'Barry,' 'Russian Doll' theme "Gotta Get Up" by Harry Nilsson, David Schwartz's "Deadwood Theme" and more! :
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Pandora and Amazon have been longtime partners in music, joining forces to create the best listening experiences for our users. We were one of the first music services to launch on Amazon’s Alexa platform, and last year Pandora Premium users were given the ability to play their favorite Pandora music on-demand with the sound of their voice on any Alexa device.
Now, we’re teaming up again to make it even easier to activate and enjoy Pandora on all Alexa smart speakers including Echo, Echo Dot, and Echo Show with a new feature called Alexa Linking. Alexa Linking is available for Pandora users on iOS starting today, with Android coming soon.
Previously, Pandora could only be activated via the Alexa app or website, requiring users to re-enter their Pandora login credentials during set-up. But now users can seamlessly activate Pandora on their Alexa device right from the Pandora mobile app with just a few taps, without having to re-enter their information if they already have the Alexa app installed.
Alexa Linking makes it even simpler for users to enable Pandora on Alexa devices and start enjoying their favorite songs, albums, playlists, and stations with simple voice commands like “Alexa, play my Thumbprint Radio” or “Alexa, play my slow jams playlist.”
iOS users: To link with Alexa using the Pandora mobile app, make sure you have the latest version of the Pandora app and click here to start.
Android users: Alexa Linking for Android is coming soon. In the meantime you can still enable Pandora on Alexa using the Alexa app.
We’re always looking for new ways to give Pandora users the best and most personalized listening experience imaginable – whenever and wherever they choose – on leading smart home products like Alexa devices or hundreds of other ways, whether they’re at home, in the car, or on the go.
For more information on enabling Pandora with Alexa Linking click here.
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As part of Hispanic Heritage Month, Pandora's new station, El Detour, features a mix of contemporary music from Latinx artists such as Cuco, Kali Uchis, Helado Negro and the Marias.
Check out this Billboard article to read more about this new Pandora station.
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Following the recent launch of Pandora’s new desktop app for Mac, we’re glad to announce that the new Pandora desktop app for Windows users is available via the Microsoft Store starting today.
Now, the Pandora desktop app gives easy, full-featured access to Pandora across all tiers of service (Free, Pandora Plus, Pandora Premium) right from your computer, whether Windows or Mac — no more flipping through browser tabs.
Plus, there are lots of other new desktop features including:
Keyboard controls that let you play, pause, replay, skip, shuffle, or thumb up/down songs right from your computer keyboard.
On-screen song notifications that graphically display the artists, albums, and song titles for the music that’s currently playing.
App-based controls for our new Pandora Modes feature, which lets you customize the music you hear on your Pandora stations using selectable “modes” including Crowd Faves, Deep Cuts, Newly Released, Artist Only, and more.
Windows users can download the new Pandora desktop app here. (requires Windows 10)
Mac users can download the new Pandora desktop app here. (requires macOS version 10.10 and above)
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