Sirius XM owns Pandora, that fact makes this news headline absolutely confusing. SiriusXM to Launch Premium Podcast Subscription Through Apple Why wouldn’t you launch it on the Streaming service you own that includes podcasts? Here is more information: “SiriusXM is launching a premium podcast subscription offering through Apple Podcasts, as the audio company seeks to diversify revenue and grow their content listener base. Starting on August 5, the subscription offering called SiriusXM Podcasts+ will be available for $5.99 per month or $44.99 annually directly within Apple Podcast Subscribers will be able to enjoy SiriusXM podcast offerings with ad-free listening, exclusive bonus content, and early access to new episodes. At launch, the offering will include a select number of the platform’s most popular podcasts, with plans to expand further this year.” Since they decided to ignore Pandora for this, is this a sign they are done with Pandora?
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