Decline in subscribers, where is the ambition?
The number of Pandora subscribers continues to decline. There are now just under 5.9 million. In the third quarter, 76,000 subscribers left. Compared to a year ago, there are 285,000 fewer subscribers.
How can Pandora stop this decline? I see nothing in the commentary on the quarterly results about improvements to the Pandora music service. It appears that the focus is mainly on content adjustments at SiriusXM (political and sports channels, podcasts).
As long as Pandora’s revenue stays reasonably steady, whether through price increases or not, it seems they are content with the status quo.
I hope for more ambition.
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