Agreed, piggybacking on existing recognition is probably a big one. I'm really wondering if there's a push from the owners of the sampled content. I know that in recent years, big investment firms have bought up the rights to tons of back catalog and are seeking ways to monetize that material. It wouldn't surprise me if there are some deals being made to recirculate that music via sampling. It would be an interesting thing for a music writer to investigate.
... View more