As Pandora’s Head of Latin Music Marcos Juárez is responsible for curating Latin Music content for all Latin music genres. In his essay, Marcos talks about the impact of Latin music in pop culture and it’s influence on mainstream. Read what he has to say below...
Pandora Latin Takes the Road Less Traveled
In 2019, the reach of Latin music seems to know no limits. From high-profile collaborations with general market artists, to headlining festivals and huge endorsement deals, our culture has become increasingly integrated with global popular culture. For Latinos the world over, this can be seen as a moment of empowerment and a validation of the common roots and shared history that make up our diverse and rich pan-Latin identity. Without a doubt, all the recent exposure has been truly extraordinary. And while the exposure may be new, the culture is the same. We’ve always influenced the mainstream; the difference is that now we’re getting credit for it. In the past, our culture had to pass through various filters before reaching mass markets. Now, instead of our sounds being appropriated and approximated, visibility is being given to (and taken by) the authentic creators and owners of the music. But make no mistake – Latin music was already huge before the global spotlight, sustained and nurtured for decades by generations of adoring fans across the Americas and beyond.
Marcos is Pandora's Head of Latin Music
The beauty of the current phenomenon is that the world now has an opportunity to experience what we’ve always known. Obviously, there is a lot to celebrate here. But as we continue to break down barriers, one can’t help but ask the question: now what? As Latin music continues to explode, it will be important to not get blinded by the light. What is new and invigorating can become over-exposed and predictable. This is the nature of pop culture and we see it repeated as trends come and go. Certain questions will continue to persist. Within the mainstream of Latin music, is there only space for 10 artists to be exposed during any given period? Does everyone have to look and sound virtually the same? This is not a knock on pop culture, nor a critique of celebrity. The reality is that the mainstream affords us a very small window to be uniquely ourselves. Within the fervor of global success, we can’t forget the fundamental importance of nurturing local music scenes.
Marcos opens up about Latin Music's dominance in pop culture
The artist is a reflection of their environment, and by extension, their audience. This relationship will continue to be the root of innovation. Every genre begins as a marginalized expression of identity, embraced by those who can relate and those who are misunderstood by the masses. To that end, Pandora offers El Detour.
El Detour is a deviation from the mainstream. It is a listening experience rooted in the innovative and the new. We are seeking to highlight the artists who defy genre and can’t be neatly fit into a box. Included are Latinx artists who have made huge names for themselves by being independent, like Kali Uchis and Cuco, as well as artists who are generating a ton of buzz with audiences from coast to coast, like The Marías and Helado Negro. These are the artists and sounds that are pushing the music forward and challenging the status quo. We invite you to take a listen. The future looks bright.
Lee, T. (2019, September 27). Pandora's Head of Latin Music Marcos Juárez Talks the Genre's Pop Culture Takeover. Retrieved from https://us.hola.com/celebrities/2019092728549/hispanic-heritage-month-pandora-marcos-juarez-personal-essay/
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Users who have updated to Apple’s recently-released iOS 13 operating system can now see their Pandora app in a whole new light with the new Dark Mode feature for iPhone and iPad, and seamlessly enjoy their favorite music and podcasts on Pandora using Siri voice commands thanks to SiriKit for Audio support.
With its new Dark Mode feature, Apple has given iOS a beautiful new dark color scheme that’s perfect for low-light environments, is easier on your eyes, and won’t disturb people around you.
The new feature lets users choose to show Pandora in a light or dark style by selecting Dark Mode in your iPhone device settings. The Pandora app will automatically reflect your choice, blending seamlessly with your overall iOS style preference.
Switch to Dark Mode to lower the brightness of Pandora’s interface so you can focus on your music instead of your screen, or keep it in the classic lighter style: the choice is yours.
Also new with iOS 13: it’s never been simpler to listen to your favorite music and podcasts on Pandora with Siri thanks to seamless new SiriKit for Audio support.
You can just say, “Hey Siri, play Lizzo on Pandora” or “Hey Siri, play the latest episode of This American Life on Pandora,” and she’ll take it from there. That’s it! There’s no setup needed.
Whether you’re on your iPhone, iPad, or CarPlay, using Siri to enjoy your favorite Pandora music and podcasts on your favorite Apple products has never been easier or more powerful.
For more information about using Siri with Pandora, check here.
Apple users can upgrade to iOS 13 and then download the latest Pandora app for iOS here to start using these great new features today!
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Happy International Podcast Day! 🎧 🎉
To celebrate International Podcast Day we've put together a list of some of Pandora's top podcasts! Feel free to comment with any podcasts that you enjoy that didn't make our list.
Lore - Lore is a bi-weekly podcast (as well as a TV show and book series) about dark historical tales. Each episode explores the mysterious creatures, tragic events, and unusual places that fill the pages of history. Because sometimes the truth is more frightening than fiction.
This American Life - This American Life is a weekly public radio show, heard by 2.2 million people on more than 500 stations.
Timesuck - Each week, Dan Cummins takes fascinating listener suggested topics and enthusiastically dives into time sucks about everything from Charles Manson to the Lizard Illuminati, absurdly and sarcastically sharing the best of what he uncovers with you. Time to get curious! Time for Timesuck.
Straight from the Hart with Kevin Hart - Comedian, actor and mogul Kevin Hart’s weekly show with the Plastic Cup Boys where they come together to talk life, comedy and other topics.
The Way I Heard It - All good stories have a twist, and all great storytellers are just a little twisted. Join me for a different take on the people and events that you thought you knew, from pop-culture to politics, Hollywood to history... The Way I Heard It is a series of short mysteries for the curious mind with a short attention span.
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‘Herstory In The Making’ is Young M.A's raw, deeply-personal new album. The Brooklyn rapper, who blew up with 2016’s “OOOUUU," stays grounded on tracks like “No Love” and “PettyWap 2.” Listen now:
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The Indie 500 counts down the top indie songs of all time according to millions of Pandora thumbs and Sirius XMU airplay. Here, you’ll find ubiquitous favorites like the Pixies’ “Where Is My Mind” as well as modern staples like Courtney Barnett’s “Nobody Really Cares If You Don’t Go to the Party.”
You’ll also hear never-before-told stories about the writing of the tracks, from the song that Baio unknowingly recorded on Adele’s guitar to how the ceiling fan in James Murphy’s bathroom inspired LCD Soundsystem’s “Oh Baby.”
Whether you’re a casual listener or an indie savant, this list is bound to satisfy all your alternative needs. In this version, there’s no winner but you.
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Celebrate the sounds of the 2019 Emmy Award nominees with themes songs from 'Game of Thrones' and Showtime's 'Escape From Dannemora.' Turn up standout tracks like Charles Bradley's "Change For the World," featured in the opening credits of 'Barry,' 'Russian Doll' theme "Gotta Get Up" by Harry Nilsson, David Schwartz's "Deadwood Theme" and more! :
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Pandora and Amazon have been longtime partners in music, joining forces to create the best listening experiences for our users. We were one of the first music services to launch on Amazon’s Alexa platform, and last year Pandora Premium users were given the ability to play their favorite Pandora music on-demand with the sound of their voice on any Alexa device.
Now, we’re teaming up again to make it even easier to activate and enjoy Pandora on all Alexa smart speakers including Echo, Echo Dot, and Echo Show with a new feature called Alexa Linking. Alexa Linking is available for Pandora users on iOS starting today, with Android coming soon.
Previously, Pandora could only be activated via the Alexa app or website, requiring users to re-enter their Pandora login credentials during set-up. But now users can seamlessly activate Pandora on their Alexa device right from the Pandora mobile app with just a few taps, without having to re-enter their information if they already have the Alexa app installed.
Alexa Linking makes it even simpler for users to enable Pandora on Alexa devices and start enjoying their favorite songs, albums, playlists, and stations with simple voice commands like “Alexa, play my Thumbprint Radio” or “Alexa, play my slow jams playlist.”
iOS users: To link with Alexa using the Pandora mobile app, make sure you have the latest version of the Pandora app and click here to start.
Android users: Alexa Linking for Android is coming soon. In the meantime you can still enable Pandora on Alexa using the Alexa app.
We’re always looking for new ways to give Pandora users the best and most personalized listening experience imaginable – whenever and wherever they choose – on leading smart home products like Alexa devices or hundreds of other ways, whether they’re at home, in the car, or on the go.
For more information on enabling Pandora with Alexa Linking click here.
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