Hey, I read an article NPR put online. (I tried to find the answer online because I've never heard them.) I'm not much on keeping up with all the artists but I listen to most genres. The article stated, while the band is very popular the sound became or was already outdated. It's sounds alot like what happened with the BeeGees. They had a great sound but were tied in with a genre that alot of people were just plain sick of which was disco. People felt Disco was so radio greedy that it knocked all the other types of music off the air. Everywhere and everything was all Disco all the time and other genres didn't get their fair share of play. The Disco comparison was mine exclusively and I power-phrased the NPR article. Just type in why Nickelback is so hated and you should be able to pull up the article.
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